MSL Promo Package

Article Title
MSL Promo Package

Category
Deposit and Bonus / Bonus Package

General Information
The Michigan State Lottery (MSL) offers various promotional packages based on player behavior, such as registration, deposit activity, and gameplay type. These promotions are delivered in structured plans over specific timeframes.

Purpose / Objective
To guide agents in understanding the different promotional packages available to players and how they are triggered based on player actions.

Scenario / Use Case
A player has questions about promotions they received (or didn’t receive), or an agent needs to verify eligibility based on the player’s activity.

Key Definitions

• DBG: Draw-Based Games
• FTD: First Time Depositor
• OTD: One Time Depositor

Promotional Plans

Late Conversion Plan

Applies to: Players who register but do not deposit on Day 1

Offers:

• Day 1: 50% Match + Free games (Tree Top Treasures)
• Day 2: Daily Spin to Win + reminder
• Day 3: 100% deposit match
• Day 4: Mobile app promotion
• Day 5: Free games (Queen of Diamonds)
• Day 6: Winner awareness + reminder
• Day 7: Instant Keno promotion
• Day 10: VIP Platinum link
• Day 14: Free games (Instant Football Payout)

FTD Instant Plan

Applies to: Players who deposit once and play online instant games

Offers:

• Day 1: Play $10 & Get $5 OR Login & Get $3
• Day 2: Cashbuster Bonus
• Day 3: Deposit $20 + 20 free games
• Day 4: Quick 6
• Day 5: Free games (Shocking 7s)
• Day 6: Blackjack Doubler
• Day 7: 30% deposit match

OTD Instant Plan

Applies to: Players who completed FTD Instant Plan but did not deposit again

Offers:

• Day 8: 100% deposit match
• Day 14: 100% deposit match
• Day 21: 100% deposit match
• Day 28: 100% deposit match

FTP DBG Plan

Applies to: Players who deposit once and play draw-based games

Offers:

• Day 1: Play $10 & Get $5
• Day 4: Daily Spin to Win
• Day 7: Deposit $10 & Get $5
• Day 11: 10 free games (Instant Keno)
• Day 14: Free games + 50% match (GET100 code)

OTD DBG Plan

Applies to: Players who completed FTP DBG Plan without additional deposits

Offer:

• Day 15: 100% deposit match

Promo Codes on Retail Tickets

• Available on select retail instant tickets
• Players must enter promo code during registration
• Benefits:
  • Free online plays
  • $10 retail coupon after a $10 deposit

Important Rules:

• Only for new registrations
• Promo code must be entered at signup
• Retail coupon received within 48 hours after deposit
• If promo code is missed during signup → cannot be applied later

Additional Information / Tips

• Promotions are behavior-based and time-sensitive
• Missing required steps (e.g., deposits, promo codes) disqualifies players
• Retail-to-online-to-retail offers complete a full promotional cycle
• Agents should always verify the player’s activity timeline before advising

Variations / Related Questions

• “Why didn’t I get this promotion?”
• “What promotions should I be receiving?”
• “What is the difference between FTD and OTD?”
• “Why didn’t I get my retail coupon?”
• “I forgot to enter my promo code—can it be added?”

Common Issues / Troubleshooting

• Issue: Player didn’t receive expected promotion

  • Verify plan eligibility and timeline

• Issue: Promo code not entered at registration

  • Inform cannot be applied retroactively

• Issue: Retail coupon not received

  • Confirm deposit was made and allow 48 hours

• Issue: Player unsure which plan they are in

  • Identify based on deposit and gameplay behavior

Case Logging Requirements

• Owner: Support
• Category: Deposit & Bonus
• Subcategory: Bonus Package
• Subject: Bonus Package
• Resolved: Yes